Rethobe is a brand under Alshiaka (Dunia Alaswaf Trading LLC), the leading ready-made Saudi brand for men since 1971. The brand was originally established in heart of Taif city as "Donia Alaswaf Establishment" with the aim of providing a variety of high-quality fabrics for men. It gradually expanded into ready-made clothing to become "Alshiaka" one of the most renowned brands in Saudi Arabia. Today, Alshiaka owns and operates more than 50 showrooms in 17 Saudi cities including Taif, Riyadh, Jeddah, Dammam, Makkah, and Madinah, where professionals are placed at the service of the authentic Saudi man who prides on its prestigious Arabic legacy.
In line with its ongoing quest to further develop its products, Alshiaka has designed the hip and trendy "Re-Thobe" collection, adding a new dimension to the traditional thobe concept. The colors and details of the fabric can be customized to meet the aspirations and preferences of the modern Saudi youth.
The past meets the future in modern designs. Toubes redefined the elegance of males. We reworked the vocabulary of the dress to complement your lifestyle, to enhance your relationships with your passion, and to wear your dress with pride. The dress that satisfies youth needs.
The new logo caters more to that audience not by being simply more meaningful. The subtle dimensionality gives the logo a very nice boost and it’s something that looks great on stores and products, but could easily translate in one color in print. The concept of it being more playful and move forward. more relevant to fashion.