Advertising Branding Illustration
Ministry of Culture
The Ministry of Culture symbolizes the national and international advancement of culture in the Kingdom. The Ministry will preserve the Kingdom’s historical past and promote a culturally rich future that fosters art and culture. The Ministry was created on the 2 June 2018 by Royal Order A/217, under the leadership of His Highness Prince Badr bin Abdullah bin Farhan Al Saud, the Kingdom’s first dedicated Minister of Culture.
The rebranding pitch presented for MOC. The Ministry has a crucial role to play in delivering Saudi Arabia’s ambitious transformation programme, Vision 2030. Our goal is to contribute towards building a vibrant, thriving, and ambitious nation. The Ministry formally launched on the 27 March 2019 when we published our cultural vision for the Kingdom. This set out the Ministry’s key aspirations, which are: promoting culture as a way of life, enabling culture to contribute to economic growth and creating opportunities for international cultural exchange.