Branding
Al Dawaa
Across Saudi Arabia. Our customers are always our focus. We offer a comprehensive service portfolio for 836 stores, millions of patients and numerous pharmaceutical companies. With our business areas Wholesale, Retail and Pharma Services, we have successfully served the needs of this diverse range of customers for more than two decades.
PROJECT GOALS
The goal was to communicate the positive, joyful aspects of a healthy life and the possibilities offered by reducing physical and mental limitations, rather than the patient’s clinical picture and the healing process. A simple, yet distinctive visual identity system was developed that resonates with the company’s evolution, designed to fit in a perfect balance between pharmaceutical and lifestyle brand.
ABOUT PROJECT
made it our mission to reflect and convey the changing pharmacy industry into the new brand and thought about how we could differentiate the brand from its competitors. As part of the visual communication, we introduced repetitive brand graphics mimicking the same ‘half circles’ used on the logo symbol – to resonate with one of the brand core values ‘wellness and happiness. Presented in a gradient style, the graphics are becoming more visible bottom to top, communicating an uplifting feel to the end customers and giving the brand a distinctive appearance.
Unlimited Care
Unlimited Care
The main inspiration for the Bowl of Hygieia symbol was the helath innovation, wellness, happiness collaboration and community. The symbol is composed of the combination of shapes – to reference the industry; executed with simple and geometric shapes to stand out as a timeless and iconic symbol.
