Discover new places on the go. Wafy is an interactive platform offering a complete guide to tourism, culture, sports and entertainment events in Saudi Arabia. Explore Saudi Arabia and enjoy new experiences. Wafy strives to become the preferred platform of discovery and connection for the nation, region and eventually the world in line with the Saudi Vision 2030.
My job was designing an innovative corporate identity that would effectively convey the brand’s disruptive model and value. Based on brand personality the identity concept focuses on a modern, trendy and playful vibe alongside the idea of being a credible brand. To visually reflect “an exploration within an immense labyrinth of possibilities. The brandmark features a W composed of waves that open to reveal true to the spirit of Saudi living. The curved font reflects flexibility, and fluidity to showcase on wafy’s idea of connectedness. dynamic and flexible with a bright color palette, it encompasses a humanistic font and inclusive photographic style. Leveraging the infinite possibilities, we extended the identity to a series of motion design elements to create a unique and consistent visual experience.
Wafy covers all events taking place in Saudi Arabia. Usually a search engine is the first thing that comes to mind when you want to find out about events in town. Unfortunately, you will not always find what you are looking for because of the sheer amount of the results that inevitably come up – it’s like looking for a needle in a haystack.
Explore and Discover the Kingdom
Discover the Kingdom
Wafy helps you find that needle! We have developed a comprehensive platform that provides accessible information about culture, entertainment, sports and tourism in Saudi cities. With the app, users receive results tailored to their preferences whenever they are planning to go somewhere or attend an event, depending on their location. Information is also tailored to whether they are planning to travel with family (including children) or friends.