My job was designing an innovative corporate identity that would effectively convey the brand’s disruptive model and value. Based on brand personality the identity concept focuses on a modern, trendy and playful vibe alongside the idea of being a credible brand. To visually reflect “an exploration within an immense labyrinth of possibilities. The brandmark features a W composed of waves that open to reveal true to the spirit of Saudi living. The curved font reflects flexibility, and fluidity to showcase on wafy’s idea of connectedness. dynamic and flexible with a bright color palette, it encompasses a humanistic font and inclusive photographic style. Leveraging the infinite possibilities, we extended the identity to a series of motion design elements to create a unique and consistent visual experience.